Will AI replace Models?
Sales · US · AI² Index
Why this score
AI-generated models are already replacing human models for e-commerce product photography, catalog shoots, and social media advertising content across the US sales sector. Tools like those from Levi's partnership with Lalaland.ai and platforms such as Generated Photos produce photorealistic digital humans that brands use for lookbooks, web banners, and even virtual try-on features — eliminating the need for casting, booking, and studio time. The economic math is devastating: a single AI image generation costs a fraction of a live shoot, and brands face virtually no legal barriers to making the switch. If your income depends on appearing in commercial imagery, the window to redirect your career is closing fast — what will you sell when the product is you and the buyer found a cheaper version?
This score describes the occupation across the US, not any individual. The explanation is AI-generated from AI² Index scores and may contain errors. Not career advice.
What happens next for Models?
The full report covers the six dimensions behind this score, a five-year outlook, and concrete actions to take.
Get the full report →Different job? Check your own title